Your next task is to "Take a Break and Percolate! That's exactly what you need. After all that brainstorming and thinking you need to let your mind to recover and relax.

What does percolate mean? It means: "To drain or seep through a porous material or filter" or "To pass or ooze through". In our context we want our ideas to settle and sink deeper into our consciousness. We want your business ideas to become a part of you - by letting the ideas percolate in your head in your subconscious mind while you consciously take a break.

After writing your business story you need to now write about how the business will change your life. When your business becomes reality, how to you envision the business to positively affect your life? Go back to your notebook and write down who you are right now. What do you represent? What ideals and aspirations do you have now?

You need to have a story. Your business has a story. Why do you need a business story? Well there are a few reasons why you should have a business story - it is the story of how you came up with your initial idea for your product or service.

The business story what you write in your notebook will help you succeed in your business. Have you noticed that every advertisement has a story? Every brand has a story to tell which appeals to their target market.

This is the first brainstorm session for your business. When you brainstorm don't shoot down and criticize any ideas you have: don't worry if they are lame or too "different". Think positively and jot down any idea that comes to mind. Don't forget to record these brainstorming sessions inside your notebook.

The first brainstorm is for your business name. Write down the potential names you have previously thought about your business.

Marketing is confusing. Even the experienced experts get it wrong. Take for example, Kylie Minogue's latest foray of attempting to break into the US music scene by doing a few publicity stunts: namely performing in high profile shows like entertainment programs, news and talk shows. And from the 300 million plus Americans, only 5,500 bothered to buy her new album. Marketing is a confusing business.

Kylie Minogue has bombed in the US.

The first thing you must write into your important notebook is a brief description of your idea and also give a description of a problem and write how the product or service of your small business will solve that problem.

Keep the Description Simple

The first step in planning a small business a acquiring a notebook. The notebook will be an important tool in the planning process, helping you to form ideas, take note of ideas and to record ideas so you are accountable for any decisions you make about your upcoming small business.

This is the beginning of the journey. The journey of starting a successful Small Business. It is a well known statistic that nearly 9 out of 10 businesses fail in the first or second year after start-up. But by going through the process, of doing your own due diligence, by examining your own passions we will build a solid foundation from which your small business startup will flourish.

Opening a Small Business

Opening a small business is easy. Take some investment of time and a little bit of money, and anyone can start the business that they've always dreamed of.

First of all, welcome to the first post of Small Business Compendium. Second of all - what the heck is a compendium? Well according to a number of sources a compendium is a:

• full list or inventory
• book containing a list of useful hints
• collection: a publication containing a variety of works
• concise but comprehensive summary of a larger work