I recently had to fill in a marketing survey. It was a big denim (jeans) company surveying about their target market and how their target market sees their product. The questions also ask some demographic questions like eduction, age, income and occupation. Here are the interesting questions which identifies their target market:

Which of the following are you interested in?

Which of the following most applies to you?

Which of these statements most applies to you?
Please click one response

And thinking about fashion, which one of these statements best describes you?
Please click one response

Which of the following brands of jeans have you heard of?
Please click all that apply

What is your favourite brand of jeans?

And why is this your favourite brand of jeans?

New denim brands appear all the time. Please tell us which new denim brand or brands you think is hot right now, how you heard about it, and why you are loving it.
Brand:
How you heard about it:
Why it rocks:

High quality product
Jeans for 30+
Imitates other brands, at a lower price
Poor quality product
Is good value for money
Has innovative styles
Rebellious
Sexy
Fashionable
Pushes the boundaries
A good fit for me
Fun
Associated with Music
Basic/Classic
Edgy
Is a unique brand
Arty
Authentic/Genuine
Appeals to me
Youthful

Please indicate which of these clothing brand(s) you associate with each of the following types of music.
Rock / Indie
Dance / Techno
Hip Hop / RnB

Now we’d like you to rate some clothing brands on a ‘cool’ scale. The scale goes up as things get ‘cooler’ and goes down if they are losing or have lost their coolness. 4 is the pinnacle of cool – 5 is losing it and 6 means the brand has totally lost it. If you don’t know the brand, just mark it ‘don’t know’ 0. For all these clothing brands, please rate how cool they are to you and your friends.
Please click one response per row

Using the sliders below, please indicate where you think each brand’s market strength will be in 6 months time, relative to where they are now. Current strength is indicated by the starting position of the slider. You will also need to set the bullseye to reflect how confident you are of your prediction. A smaller bullseye means you are more confident of your estimate.

On average, how often do you buy a new pair of jeans?

Please think about what matters to you when you are choosing a new pair of jeans. Using a scale of 1 to 5 where 1 is Not at all important and 5 is Extremely important, please indicate how important each of the following are to you in when you are choosing a new pair of jeans.
The fit suits me
Gives me confidence
Is an irreverent brand
Is a new brand
Gives me sex appeal
Good quality product
Has cool advertising
Doesn’t advertise
An affordable price
Hard to get / exclusive
Is a unique brand
An innovative brand
For young people
Is an edgy brand
Has the latest styles
Easy to find / many stores stock it

And what is the most you would be prepared to pay for a new pair of jeans?

What would you expect to get when you pay your maximum price for a pair of jeans, compared to what you would get when you purchase a cheaper pair? Is there a benefit for you in paying more? Please explain.
Please type in your response in the box below

Please think about the last pair of jeans you bought. How long ago did you purchase them?
Please click one response

Please think about shopping for clothes in general. Please indicate how often you shop for clothes in each of the following places:
David Jones
Myer
Boutique fashion store
General Pants
Globalize
Edge
Live
Universal
Glue
EBay
Blue Fly
Other online retailers

And where do you go to find fashion inspiration and information?

Where did you buy from?
Please click all that apply

What do you like about shopping online for clothing?

What do you dislike about shopping online for clothing?
Please type in your response in the box below

What is your highest level of education?
Please click one response

And are you...?

What is your occupation?

Which of the following are you interested in? Please select all the areas that you have a strong interest in.

Below is a list of word pairs. For each word pair, please select the one that best describes you.
Please click one response per row
Pair 1:

Pair 2:

Pair 3:

Pair 4:

Pair 5:

What is your approximate income per year?

Which of the following best describes your current living situation?

What is your relationship status?

Do you have any children?

What is your postcode?